actual screen of the chatbot ToYAMA is committed to preserving and promoting the rich cultural heritage of Toyama Prefecture. As part of our ongoing efforts to make traditional crafts and historical sites more accessible to international visitors, we have introduced a multilingual chatbot for Iwase House, the largest Gassho-style house in the Gokayama and Shirakawa-go region, designated as an Important Cultural Property of Japan. Addressing Language Barriers in Cultural Tourism With the increasing number of international tourists visiting Iwase House, providing multilingual explanations has become a challenge. While guided tours are available, language barriers can sometimes limit the depth of understanding for non-Japanese speakers. To bridge this gap, we have developed a QR code-based chatbot system that provides historical and cultural information in various languages. How It Works Visitors can simply scan a QR code displayed at Iwase House using their smartphone camera. This instantly connects them to an AI-powered chatbot that answers questions about the history, architecture, and cultural significance of the site in multiple languages. The chatbot enhances the visitor experience by providing interactive and detailed explanations without the need for additional physical signage, which could impact the historical integrity of the site. The Future of Digital Cultural Preservation By implementing this system, we aim to create a more inclusive and enriching experience for all visitors while supporting sustainable tourism in Toyama. The success of this initiative will serve as a model for expanding similar digital solutions to other traditional sites in the region. We invite everyone to experience the beauty of Iwase House in the snowy landscape, and explore its rich history through this innovative chatbot system. For more details, visit: https://www.iwaseke.jp A winter view of Iwase House, showcasing its traditional Gassho-style architecture

Nestled in the heart of Japan, Toyama Prefecture boasts a deep and vibrant history of traditional crafts that have been cultivated over centuries. These crafts are not merely art forms but also reflections of the region's unique natural resources, climate, and cultural heritage. From exquisite metalwork to finely crafted textiles, Toyama’s traditional crafts stand as a testament to the creativity and resilience of its people. The Roots of Toyama's Craftsmanship The history of traditional crafts in Toyama dates back to the Edo period (1603–1868), a time when the region thrived as a vital hub for commerce and culture. Toyama's geographical position, surrounded by mountains and the Sea of Japan, played a crucial role in shaping its craft traditions. The abundant natural resources, such as high-quality clay for pottery and clean rivers for dyeing fabrics, provided artisans with the materials they needed to hone their skills. Key Traditional Crafts of Toyama 1. Takaoka Copperware (Takaoka Douki) One of Toyama’s most renowned crafts, Takaoka Copperware originated in the early 17th century when artisans were invited to the region by Maeda Toshinaga, the second lord of the Kaga domain. Known for its intricate designs and exceptional durability, Takaoka Copperware is used to create a wide range of items, including tea utensils, vases, and Buddhist altars. 2. Toyama Japanese Paper (Etchu Washi) Etchu Washi, a traditional handmade paper, has been produced in Toyama for over 1,300 years. Made from mulberry fibers, this paper is celebrated for its durability, softness, and natural beauty. It is often used for calligraphy, wrapping, and decorative purposes. 3. Inami Woodcarving (Inami Chokoku) Inami woodcarving originated from the construction of the Zuisenji Temple in the 18th century. Skilled artisans meticulously carve intricate patterns of flowers, animals, and mythical creatures into wood, creating stunning panels and sculptures. Today, Inami woodcarving is a symbol of Toyama’s artistic legacy. 4. Shogawa Lacquerware (Shogawa Shikki) The tradition of Shogawa Lacquerware dates back to the Muromachi period (1336–1573). Artisans carefully apply multiple layers of lacquer to wooden surfaces, creating glossy, durable items that range from trays to ornamental boxes. Challenges and Preservation Efforts Despite their historical significance, Toyama’s traditional crafts face challenges such as a declining number of artisans and changing consumer preferences. However, efforts are underway to preserve and promote these crafts through government initiatives, educational programs, and collaborations with modern designers. By integrating traditional techniques with contemporary aesthetics, Toyama’s crafts are finding new life in global markets. A Living Legacy Toyama’s traditional crafts are more than just objects; they are living embodiments of the region’s history, culture, and spirit. Through these crafts, the stories of generations are passed down, and the rich heritage of Toyama continues to thrive. Visitors to the region can experience this legacy firsthand by exploring craft workshops, museums, and festivals dedicated to preserving and celebrating these timeless traditions. Toyama’s traditional crafts are not only treasures of the past but also vibrant contributors to its future, connecting the local community to the world through artistry and heritage.

Toyama Glass Art Museum In a recent feature, The New York Times  included Toyama City in its prestigious list of "52 Places to Go in 2025," highlighting its unique blend of cultural attractions and natural beauty. Nestled between the Sea of Japan and the Japanese Alps, Toyama offers visitors a chance to experience authentic Japanese culture away from the typical tourist paths. The city serves as a gateway to the Noto Peninsula, an area that has been focusing on tourism as part of its recovery efforts following natural disasters in 2024. Among Toyama's notable attractions is the Toyama Glass Art Museum, designed by renowned architect Kengo Kuma. This architectural marvel houses an impressive collection of contemporary glass art, making it a must-visit for art enthusiasts. The city also hosts the annual Owara Kaze no Bon Festival every September, where traditional dance and music performances light up the streets of the Yatsuo district, offering a glimpse into Japan's rich cultural heritage. Owara Kaze no Bon Festival Culinary delights abound in Toyama, with local eateries such as Suzukeema, known for its seasonal curries, and Hida, which offers a unique combination of oden and natural wines, providing visitors with a taste of the region's diverse gastronomy. The inclusion of Toyama in The New York Times  list underscores the city's appeal as a destination where travelers can immerse themselves in cultural wonders and culinary delights while avoiding the typical tourist crowds. As an NPO dedicated to supporting the sustainable development of Toyama's traditional craft industries and historical cultural assets, we are thrilled to see the city receive this international recognition. We believe that such accolades will further inspire efforts to preserve and promote Toyama's unique heritage for future generations. We invite everyone to explore the charms of Toyama and experience firsthand the rich traditions and vibrant culture that make this city a standout destination in 2025.