About us
Welcome to the official website of ToYAMA, an NPO dedicated to preserving and promoting the rich cultural heritage and traditional crafts of Toyama Prefecture.
Our mission is to support artisans in traditional craft industries and those involved in the preservation of historical cultural assets.
By fostering sustainable practices and connecting these invaluable traditions to the tourism industry, we aim to revitalize the region and share Toyama’s unique heritage with the world.
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Background & Development
Before officially launching our organization, we conducted a feasibility study to assess the sustainability and potential growth of our initiatives. In the previous year, our board members and staff voluntarily created and guided personalized travel plans for acquaintances visiting Toyama, gathering feedback and evaluating the project’s viability.
Key Activities:
・Over the past year, our team visited numerous traditional craft workshops across Toyama to understand their needs and challenges.
・We organized and guided five trial visits for acquaintances traveling from Tokyo to Toyama, testing the effectiveness of direct introductions to artisans and cultural experiences.
Through these efforts, we confirmed the potential for long-term sustainability and the impact of our mission, leading to the formal establishment of ToYAMA.
What We Do
Supporting Traditional Crafts and Cultural Preservation
ToYAMA supports the sustainability of Toyama’s traditional crafts and cultural assets by assisting artisans and preservationists in enhancing their craft’s value. The organization offers consulting services, develops original products, and supports sales efforts, including introducing these unique items to international markets. By preserving traditions and providing practical solutions, ToYAMA ensures that these industries continue to thrive.
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Promoting Toyama's Heritage Internationally
ToYAMA connects Toyama’s rich cultural heritage with the world by promoting local crafts and traditions through its website and other platforms. The organization provides multilingual information for inbound travelers and offers on-the-ground guidance to help visitors explore and appreciate Toyama’s history, crafts, and culture. These efforts not only enrich the travel experience but also support local artisans by linking tourism with traditional industries.
Encouraging Community Collaboration
ToYAMA works with local artisans, businesses, and communities to create a network of support for cultural preservation. By fostering cooperation and organizing events that engage locals and visitors alike, the organization strengthens connections and ensures that Toyama’s traditions remain a shared and celebrated resource.
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Support Our Mission
Your contribution can make a meaningful difference in preserving Toyama’s traditional crafts and cultural heritage for future generations. By donating to ToYAMA, you help empower local artisans, support the maintenance of cultural landmarks, and connect Toyama’s rich traditions with a global audience. Join us in safeguarding this invaluable legacy—every donation brings us closer to our vision.
Company Profile
Corporation name: Nonprofit Organization ToYAMA
Date of establishment: December 6, 2024
Location: 267-2 Ohno, Takaoka-shi, Toyama
Directors: Akira Hatakeyama, Masako Tsurumi, Naoto Iwase
Auditor: Yuka Murakami