In a recent feature, The New York Times included Toyama City in its prestigious list of "52 Places to Go in 2025," highlighting its unique blend of cultural attractions and natural beauty.
Nestled between the Sea of Japan and the Japanese Alps, Toyama offers visitors a chance to experience authentic Japanese culture away from the typical tourist paths. The city serves as a gateway to the Noto Peninsula, an area that has been focusing on tourism as part of its recovery efforts following natural disasters in 2024.
Among Toyama's notable attractions is the Toyama Glass Art Museum, designed by renowned architect Kengo Kuma. This architectural marvel houses an impressive collection of contemporary glass art, making it a must-visit for art enthusiasts.
The city also hosts the annual Owara Kaze no Bon Festival every September, where traditional dance and music performances light up the streets of the Yatsuo district, offering a glimpse into Japan's rich cultural heritage.
Culinary delights abound in Toyama, with local eateries such as Suzukeema, known for its seasonal curries, and Hida, which offers a unique combination of oden and natural wines, providing visitors with a taste of the region's diverse gastronomy.
The inclusion of Toyama in The New York Times list underscores the city's appeal as a destination where travelers can immerse themselves in cultural wonders and culinary delights while avoiding the typical tourist crowds.
As an NPO dedicated to supporting the sustainable development of Toyama's traditional craft industries and historical cultural assets, we are thrilled to see the city receive this international recognition. We believe that such accolades will further inspire efforts to preserve and promote Toyama's unique heritage for future generations.
We invite everyone to explore the charms of Toyama and experience firsthand the rich traditions and vibrant culture that make this city a standout destination in 2025.
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