About ToYAMA
ToYAMA is a nonprofit organization dedicated to showcasing the cultural and natural heritage of Toyama Prefecture to the world. We support traditional artisans, develop inbound tourism experiences, and foster international cultural exchange. Through our initiatives, we aim to preserve Toyama’s rich history while promoting sustainable growth and global appreciation for its craftsmanship and traditions.
Our Mission
Bridging Tradition and Culture to a Sustainable and Vibrant Future in Toyama
Our mission is to support Toyama’s traditional craft industries and historical cultural heritage, ensuring their sustainable development. By integrating these deep-rooted traditions with the tourism industry, we aim to showcase their value both domestically and internationally, contributing to regional economic revitalization.
Preserving and nurturing this heritage requires collaboration across various sectors. To achieve this vision, we work with a wide range of stakeholders,creating a thriving community that honors its past while embracing the future.
What We Do
Supporting Traditional Crafts and Cultural Preservation
ToYAMA helps sustain Toyama’s traditional crafts and cultural assets by assisting artisans and preservationists in enhancing their craft’s value.We offer consulting services, develop original products, and support sales efforts, including introducing unique items to international markets. By safeguarding traditions and providing practical solutions, ToYAMA ensures that these industries continue to thrive.
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Promoting Toyama's Heritage Internationally
ToYAMA connects Toyama’s rich cultural heritage with the world by showcasing local crafts and traditions through multilingual platforms. We provide valuable information for inbound travelers and offer guided experiences to help visitors explore Toyama’s history, craftsmanship and culture.These efforts not only enhance the travel experience but also support local artisans by linking tourism with traditional industries.
Encouraging Community Collaboration
ToYAMA collaborates with local artisans, businesses, and communities to build a strong network for cultural preservation. By fostering cooperation and organizing events that engage both locals and visitors, we strengthen community connections and ensure that Toyama’s traditions remain a shared and celebrated resource.
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