About ToYAMA
ToYAMA is a nonprofit organization dedicated to promoting the cultural and natural heritage of Toyama Prefecture to the world. We support traditional artisans, develop inbound tourism experiences, and create opportunities for international cultural exchange. Through our initiatives, we aim to preserve Toyama’s rich history while fostering sustainable growth and global appreciation for its craftsmanship and traditions.
Our Mission
Bridging Tradition and Culture to a Sustainable and Vibrant Future in Toyama
Our mission is to support traditional craft industries and historical cultural heritage in Toyama Prefecture, promoting their sustainable development. By connecting these deep-rooted traditions and cultural treasures with the tourism industry, we aim to showcase their value both domestically and internationally, contributing to regional economic revitalization.
Preserving and nurturing this heritage requires collaboration from people across various sectors. To achieve this vision, we work together with a wide range of stakeholders to create a thriving community that honors its past while embracing the future.
What We Do
Supporting Traditional Crafts and Cultural Preservation
ToYAMA supports the sustainability of Toyama’s traditional crafts and cultural assets by assisting artisans and preservationists in enhancing their craft’s value. The organization offers consulting services, develops original products, and supports sales efforts, including introducing these unique items to international markets. By preserving traditions and providing practical solutions, ToYAMA ensures that these industries continue to thrive.
.jpeg)
Promoting Toyama's Heritage Internationally
ToYAMA connects Toyama’s rich cultural heritage with the world by promoting local crafts and traditions through its website and other platforms. The organization provides multilingual information for inbound travelers and offers on-the-ground guidance to help visitors explore and appreciate Toyama’s history, crafts, and culture. These efforts not only enrich the travel experience but also support local artisans by linking tourism with traditional industries.
Encouraging Community Collaboration
ToYAMA works with local artisans, businesses, and communities to create a network of support for cultural preservation. By fostering cooperation and organizing events that engage locals and visitors alike, the organization strengthens connections and ensures that Toyama’s traditions remain a shared and celebrated resource.
.jpeg)
Articles
